An unremarkable man. That is how Jonathan Ives is described in this Time Magazine Interview.
Like all graphic designers (well most) I am pretty much obsessed with Apple products, so it is great to read this interview from Apple designer, Jonathan Ives.
For several years I worked with the National Patient Safety Agency (NPSA) on their CleanYourHands campaign.
Whilst working on this campaign we had to find eye catching, ways to make staff and patients think twice about hand hygiene.
It was a very effective campaign, down to all the agencies and communications teams involved. But it was not as beautiful as these Chinese hygiene posters.
Obviously these posters were designed in a different time, the detail and styling is so relaxed, the colours muted and thoughtful. They obviously wouldn’t work today, we are bombarded with imagery so much more these days. We need posters that are more impactful. I would love to know how successful these poster designswere.