New Year: a fresh perspective
I’m thinking of refreshing my logo. It’s been awhile, and with the change in my business, I think it is a good idea. Designing for myself, however, is a total nightmare. I’m a tricky customer to design for. It won’t happen anytime soon.
I often have clients come to me who are apologetic during the design stage of a logo. They hate to inconvenience me should a logo go through one or two rounds of development. It always makes me smile.
It is rare that a logo is created perfectly in the first draft*. Extremely rare. I often think the development phase is something we need, client and designer. The logo grows with us and, at the end, it should always be a something we both wanted.
This is why I HATE crowd designed logos, or ‘off the shelf’ logos. They sort of fill an initial hole but they will, like most cheap sugary things, leave you needing something more substantial.
So now comes the thorny question of cost. I recently had someone say that I was considered ‘too expensive’ because my designs were better than the ‘cheaper alternative’. I was never asked for a quote.
Wow, so I was too expensive because I was too good. I am, in fact, cheaper. I have no idea what the cheaper person was charging, but experience tells me that cheap means it will need doing again sooner. Lack of experience in design (cheap) can often lead to inconsistencies across a brand and a slap-dash approach.
A logo, in my opinion, shouldn’t be something that is redesigned every couple of years. How on earth can you gain any visual brand recognition if you do this?
So, if you are reading this and you have rejected a designer on looks alone as being too expensive, please please take the time to have a chat.
Don’t shop for design on price alone. You will just be wasting your money.
*This has happened to me. It was fabulous. I had a fantastic brief, and a great client team to work with. Kismet.