A good reason to design

When I decided to become a graphic designer it wasn’t the lure of the sexy office with huge household brands to work on that I found attractive, oh no it was the smell of the ink on paper. With the digital age in full swing it can be easy to forget print, but I think it has more impact now than it ever did.

In the same way that vinyl records have made a huge come back, print gives you something tangible. And ultimately we love new stuff to hold, and imagine if it was on a textured stock with an emboss or varnish.

Gives you chills doesn’t it? Or maybe that is just me…

Should you get a new logo design?

Flicking through the internet today, I came across a new story that a major tool manufacture had redesigned their logo and whole brand identity. As a brand I had grown up with I was interested to see the results.

How disappointing.

They now look like everyone else. All regular sans serif and sans personality. Their old logo probably could have done with a logo refresh, but it didn’t need eradicating in this way. Where has the symbol gone? Had they explored how to develop this further?

We will never know. And that is half the problem when companies launch a new brand identity. At this stage they are all puffed up with pride hoping everyone else will like it the same way they do. The rest of us are not privy to the brief from the client. How much input did the client have? Was it design by committee in the end, with the agency pulling out their hair?

One thing we are definitely sure of though is that this solution is probably the wrong one for the business. Sad face.

Fruity book cover design

This is probably one of my favourite design projects from last year.

Moving away from my core business of Corporate Brand Consultancy, this was a bit of fun.

We were approached by the author to redesign her book cover and design a new one for the next book. It has gone so well we have designed the third cover and have the fourth coming up later in the year.



The books are self published on Amazon and since the new book cover designs have been applied sales have gone up, and there has even been a little interest from publishers! Who said you shouldn’t judge a book by its cover?