Everyone keeps going on about their ‘brand’ don’t they? On and on and on. Why should you bother?
Over the years, I have been to quite a few business networking groups, and as soon as I mention the companies I have worked with to rebrand I see the eyes glazing over. This is often followed by the phrase, “well we don’t bother with marketing, it is an expensive waste of time, we have been going for XX years and still get business”. My response is usually, “marvellous, so glad to hear you are busy”, and I move on, exasperated.
So, why should we bother?
I don’t know about you, but when I get up in the morning I like to clean my teeth, have a shower, put on some make-up (gents you are excused from this, or maybe not), dress so I am not looking like a tramp, check it in the mirror, all before I start my day. Even if I don’t have plans to see anyone.
By doing this, I am outwardly showing people that I have some self-respect. Basic branding.
Branding your business is no different. The ‘Brand’ is the concept you want the world to grasp, your ideals and values, that’s the bit you do as it is all about you. The ‘Brand Identity’, the bit I like to do (the logo and marketing material), is the make-up and smart tailored suit.
It feels good to look good doesn’t it?
Sometimes life takes us in a different direction, so we need to visit our Tailor to get a new cut of suit, and chose a new shade of lippy. This arms us with the amo we need to take this new direction with vigour and determination. It’s a rebrand.
So when you find your business is going in a new direction, finding new business streams, moving into new markets, make sure people understand your offer and values. Hold up a mirror to your ‘brand’ and check it is still a look that is working for you. Or give me a call, and as your brand consultant I will help you with that.