Recently it has struck me how many of my successful clients have sold their businesses 3-5 years after a full re-brand.
Goes to show how important a comprehensive brand identity can really bolster a business. I’m not going to claim that it is the be-all-and-end-all, the thing that sells a business, but it definitely has an impact. The hard work obviously comes from the team within the business, the strategies they put in place.
Many of these companies had their business exit at the forefront of their thoughts when we started working together. They were looking towards the future.
So how do I think that brand identity helps you get your business ready for an exit?
If you ‘look’ ready to do business, people will instantly feel comfortable with exploring your business further.
Brand identity, done well, with consultation with stakeholders, can do wonders for morale within the business. A business that looks together, visually, helps staff feel proud and motivates them as a team. Its subtle, but it works.
Are you planning on selling the business in 3-5 years? Why bother with a rebrand? A new brand identity puts a solid line under your business, it says we care, we are reaching out to the market place and we are actively marketing. It is less likely that everything else is going to be chaos within the business. So it gives buyers confidence.
If you are interested in how a new or refreshed brand identity can make big changes in your business or begin the exit process, drop me a line and I will show you some examples of the businesses we have worked for that have recently sold.