…with event season coming up time to plan exhibition graphics and ‘giveaways.’
I know, you’ve just dragged the Christmas tree down from the attic (unless it’s a real one, of course), and carefully arranged all your twinkling lights – but believe me, you need to keep the exhibition season still sizzling away in your mind.
Why? Because ideally, you should be planning your exhibition a few months before it happens. “Seems a bit much!” I hear you cry. Well, let me explain:
Like anything in life, the more you ‘put in’, the more you ‘get out’. Yes, it’s a bit of a cliché, but you know what, it’s true!
Firstly, start to think about setting yourself a realistic goal, or objective, for the exhibition. It could be, for instance, raising brand awareness or finding new leads. You can do that one sitting on the sofa after your Christmas lunch.
Don’t give yourself too many goals, as you should measure them during and after the exhibition, to see how successful the event has been, and whether it was worth the amount of money you invested in it. It is easier to do when the objectives are ‘small steps’, as they will give you a clearer picture, and something you can build on.
Next, you need to be contacting existing customers and potential prospects, whether that’s by email, phone, social media, or direct mailing, and so on. Do all of the platforms you use (and your letterheads, etc.) carry a consistent logo, colour schemes and fonts? What are you going to send them? Aha! You need flyers or brochures…and you may as well have more designed and printed ready for the exhibition stand, as you will need lots of them!
Now, you’re starting to plan ahead, aren’t you?
Your design for the stand will also need to be consistent with your company branding – note to self: all branding needs to be absolutely ‘correct’.
First things first – how much is your budget? How much do you ‘want’ to spend?
There are many types of stands out there, from pop-ups & pull-up banners to bespoke stands, choose something that suits your company vision, values and ethos, as well as your budget.
Make it as eye-catching as you can to ensure you stand out from your competitors.
We once had people queuing to get on a client’s stand that we had designed, it didn’t cost them a fortune either. Ask yourself: what would make a potential client stop and talk to me?
So, while you’re munching another mince pie this Christmas, planning ahead may sound like a huge undertaking, but it’s more than worth doing as your exhibition will run like a dream.
Last week I met a potential client to talk about their rebrand. We met at what I thought would be serviced offices at East Midlands Airport. How wrong was I.
As I walked into the reception of the building, I was blown away. It was light, bright and airy and the graphics were brilliant. I was confused. Was I meeting this client at another design agency? No, this was accountancy firm, PKF Cooper Parry.
I was given a brief tour, themed rooms: one with trees and a swing! One with space hoppers and bean bags. Acoustic pods for more intimate meetings. Hot desking. A lawn, and a pub with a pool table.
The atmosphere was great, relaxed but industrious. I was really jealous what an amazing place to work.
I think I told everyone I spoke to that week about this place.
If you get a chance, go and have a look. And with such an inspirational working space open to their clients, you might even change your accountant!
We were asked recently to put together a brochure outlining some case studies, with a portfolio of work (with letters from the clients proving we actually did the work). We are quite pleased with it so have uploaded it as an online brochure, and here it is click here
We’ve won an award! And it’s one we didn’t have to pay money to enter. Brilliant!
The films aim to make people aware of how challenging the role of a police officer is in Scotland. Leading up the the Scottish referendum it is even more important to try and make sure that police services are not lost in any budget cuts.
Our role was to help Tinker Taylor distribute the films across a series of party conferences.
We did this by creating a set of brand guidelines for the SPF which could be applied across print and web. We then designed press adverts, leaflets and some exhibition stands. One of the stands was a modular stand, which could be used in 4 different formations to fit in the different spaces booked at the conferences…
It was important that the stand was eye catching, yet didn’t detract from the main event, the films. The system was one we sourced from Open Exhibitions. A really solid, stand which slotted together really easily.
We then created some pop up stands for the conference fringe events…
These stands are fantastic value, again easy to install and very very portable.
Read the testimonial from Tinker Taylor here.
View the fantastic films that Tinker Taylor created here: http://www.itswhatwedo.org.uk