Not only is my daughter 6 months old today (29th April), but today is also the start to National Stationery Week.
Personally, I love stationery. The smell of fresh paper, the first mark of a new pen. It’s amazing. It is definitely a big contributing factor to me being a graphic designer.
So I wanted to celebrate today with another stationery lover, Pauline from the League of Gentlemen. Pens are friends!
Oh, and don’t forget to check out the state of your business stationery: business cards, letterheads, compliment slips. It is often the first impression that you make, and as we know that is usually a lasting impression.
I was going to write this blog post last week about record cover design, it is something that as a studio we have been involved with. Mr.Seventy-three does a sideline in publishing vinyl too, we are a little obsessed.
Obviously, the World has changed now, the beautiful David Bowie is no longer with us. But as this is design related I have decided to carry on with the post.
I am a huge fan of vinyl, and with the quality of vinyl the main focus these days (nice heavy 180g – not the recycled wobbly rubbish of the 1980s) it is not a cheap way to buy your music. So, generally a lot of attention is paid to the packaging and graphic design.
I had pre-ordered David Bowie’s Black Star sometime last year. At £23 it is not the cheapest thing, but it is hardly a risk as it is a Bowie piece. The packaging really lets you know you have a quality product in your hands. It is great piece of graphic design.
When I get my new vinyl, I save splitting open the protective shrink wrap until I can truly savour it. A quick, gentle slice down the side and I am in. It’s all very exciting. And yes, I do always sniff the record, it’s part of the ritual.
The plain soft sheen black sleeve with the spot UV and die cut is so simple it is stunning. Through the star cut out on the front you get a glimpse of the product inside. It’s all very tantalising.
Inside there is minimal colour and the UV continues. The accompanying booklet has a matt laminate cover and lots of spot UV throughout.
The typography is lovely too, lyrics are laid out like constellations.
What a lovely portfolio piece for the designer. It was always going to be great, I mean, a Bowie cover! But now it is his last cover. Everything he did was so considered, part of the art, he obviously loved this cover. I’m very jealous.
I’m so glad I pre-ordered it.
I am always ranting on about how graphic design is more than using photoshop (and any other programmes you can think of). Finally I have found a video that shows you what I mean. Created by lynda.com it shows what tools we had to use before computers came along to create print ready artwork.
I’m not going to wax lyrical about how things were better before computers, because I don’t believe things were. There were better smells: PMT camera film, fluids, inks, spray mount and countless other solvents and sprays (I wasn’t a glue sniffer, honestly).
Things took longer, so in my opinion you were more considered and designers were better problem solvers. When it takes a day to get your type back from the setters before you can put it in your artwork, you tend to make sure things are just so. No rubbing out on the computer and changing it every 5 minutes.
So, here’s to nostalgia, let’s take a look back in time (to as late as the early 1990s, can you believe that!) and if you never worked in a studio at this time, then I do think you missed out but maybe I have those rose tinted glasses on again:
You may remember last year we showed you the Alltruck Culture Book, if you don’t, take a look and find out more about this remarkable company.
A huge achievement for a company these days, and this one is going from strength-to-strength.
Here’s to the next 25 years!
We were asked recently to put together a brochure outlining some case studies, with a portfolio of work (with letters from the clients proving we actually did the work). We are quite pleased with it so have uploaded it as an online brochure, and here it is click here
Alltruck a very unique company, in my opinion. They are very transparent with their staff and customers and although they are there to make money (of course), they celebrate their biggest achievement – a culture within the business that in enviable.
This year to celebrate the Alltruck culture, we helped them produce a Culture Book. A bit like an annual, filled with photos and quotes, letters from the MD, and a record of all the charity work they do as a team.
This is such a good idea. If your business, like Alltruck (truck hire) doesn’t feel like it will be that inspiring. Then look to the people within your business and talk about them. Since Alltruck made the culture of their people the centre of their business, their turnover and profit has gone up and the perception of customers is that Alltruck is better.
This is almost tangible too, as you walk into the room everyone is happy. There is great banter and a lot of respect for colleagues. Brilliant!
We’ve won an award! And it’s one we didn’t have to pay money to enter. Brilliant!
The films aim to make people aware of how challenging the role of a police officer is in Scotland. Leading up the the Scottish referendum it is even more important to try and make sure that police services are not lost in any budget cuts.
Our role was to help Tinker Taylor distribute the films across a series of party conferences.
We did this by creating a set of brand guidelines for the SPF which could be applied across print and web. We then designed press adverts, leaflets and some exhibition stands. One of the stands was a modular stand, which could be used in 4 different formations to fit in the different spaces booked at the conferences…
It was important that the stand was eye catching, yet didn’t detract from the main event, the films. The system was one we sourced from Open Exhibitions. A really solid, stand which slotted together really easily.
We then created some pop up stands for the conference fringe events…
These stands are fantastic value, again easy to install and very very portable.
Read the testimonial from Tinker Taylor here.
View the fantastic films that Tinker Taylor created here: http://www.itswhatwedo.org.uk
I love paper. No scrap that, I am OBSESSED with paper! It is a beautiful ancient art form, which is often overlooked and then the biggest insult (shhhhhh) it is put in the bin (gasp)!
It often gets ruined by having terrible design printed on it. Poor paper, it doesn’t often get treated well. And we won’t start on the trees!
GF Smith are a paper mill who I really admire. They do the lovely Colorplan range, which comes in lots of colours, textures and weights. Amazing for letterpress jobs!
They have made a video. Watch it, it shows all the care that goes into delivering their products.
When I decided to become a graphic designer it wasn’t the lure of the sexy office with huge household brands to work on that I found attractive, oh no it was the smell of the ink on paper. With the digital age in full swing it can be easy to forget print, but I think it has more impact now than it ever did.
In the same way that vinyl records have made a huge come back, print gives you something tangible. And ultimately we love new stuff to hold, and imagine if it was on a textured stock with an emboss or varnish.
Gives you chills doesn’t it? Or maybe that is just me…