Rare as unicorn s*it

Today I found out I am a unicorn.

No, I’m not prancing around in rainbows and glitter. I am a Graphic Designer, and it seems, not many people understand what we do, and the ones who do are as rare as the proverbial.

I have had an online business directory try and sign me up for a week or so. I was interested in hearing how I could gain business from the business directory. The conversation about the best category for my company to feature in came up quite quickly. The directory rep knew precisely where to put me, under web design. I don’t design websites.

I explained that I’m a Graphic Designer. I design logos, brochures, exhibition graphics, reports, in fact, anything that is visually engaging and falls within a companies marketing.

After a bit of digging, and establishing I don’t make large relief signs that go on the outside of buildings, or laser cut out logos to go on display or do PR, or print brochures, it was clear there was nowhere on this directory for me.

Of course, this isn’t the first time, and I am sure won’t be the last time, someone doesn’t understand what Graphic Designers do. Want a brochure: go to a printer; want some leaflets doing speak to a photographer (yes this has happened); need a logo, ask your friend’s mum who did a good drawing of your neighbours cat (yes, and this one!).

So, what do Graphic Designers do?

In short, we take information and through magic (and graphic design skills), present the information, in an attractive, easier to digest, memorable way. We present companies and brands visually, so their customers can understand their offerings. We make sure important information is easily digestible, so the public is informed and not confused, whether that be a public health leaflet, or signage (in a legible font) to get you somewhere.

In short, if you need anything for your business that falls under marketing, speak to a Graphic Designer first. Once they have designed what you need, they WILL know the Printer; the Web Developer; the Signage company; the Photographer; the Videographer; the Exhibition Builder; the Marketer to write your marketing strategy in the first place; and the PR person to shout about how the campaign rolled out.

You will save yourself lots of time, and hey, you might spot a unicorn!