Frequently Asked Questions

I already have a logo. Will you design other things for me?

If you have a logo design and a set of brand guidelines, I’d be delighted to work with you. I know that sometimes we don’t want to work with the same design team forever, and I’m happy to help you move forward. Rest assured, you won’t be pushed into redesigning everything just for the sake of it. I work with global brands who have guidelines and templates and it is a pleasure to work with those assets.

How much does a logo cost?

A very popular question.
How long is a piece of string?
Seriously, it does depend on your organisation:
Do you need a logo for a start-up company with one decision-maker?
Is your business multi-national with a board of directors?
As a rule, for businesses with one decision-maker, logo design starts at £970 for a new logo design.

Why are logos so expensive?

First things first, don’t think of logos as a cost. They are an investment and so should be looked at from a value point of view. So, what is the value of a logo? A bespoke designed logo sets you apart from your competitors. It tells your customers that you are professional, and they should expect a professional experience when they work with you.

An experienced logo designer doesn’t just bash out a logo. It takes many years of experience, coupled with research to design logos that will work.

In reality, a logo shouldn’t be redesigned very often. This will confuse your market. It should be refreshed as and when there is a significant change in a business to warrant it, think around seven years. I do often redesign logos at the three-year mark, but that is usually because they were so wrong in the first place.

Do you do brand design?

Often people look for brand design when they mean a logo design. Yes, I do that.

Creating a brand is a different thing altogether, and yes, I can help you with that too - but this involves A LOT of work from yourself. Be prepared to work through some visions and values exercises, and expect me and my team to dig deep into your business. It’s more than a logo.

I can’t see any websites on your site. Do you design websites?

No, I don’t. I do work with some great developers, who I can introduce you to, and if they need any graphical elements, then I work with them.

If I need to get something printed, can you help with that?

Print is my thing. I can buy in your print if I have done the brochure design, leaflet design, exhibition stand design. I know some great printers, and because I have a long-standing relationship with them, I can get a great quality print at affordable prices.

Who owns the copyright to my logo?

The ownership of creative copyright belongs to the creator unless they sign it over to the client; this is what I do. I have no interest in holding onto your copyright and leasing you the logo; once paid for in full, the logo design belongs to you, the client then you can register that design should you wish to (I know some legal people who can do this for you).

Should you decide to end the project part-way through, the copyright is retained by me. Full terms and conditions are available.

For more information about Intellectual Property Rights click here

I will need some photography for my brochure, can you do that?

Again, I know some very talented photographers, I can hire one for you. Each photographer has their specialty, I will point you in the right direction.

Do you use Canva? Can you teach me to use it?

No, I don’t use Canva, primarily. I use professional tools to design my graphics. I can supply those for you to use in your Canva app should you need to. I don’t teach Canva; I don’t rate it as a tool.

The company down the road/online will do me a logo for £50; why aren’t you that cheap?

It sounds like a steal; why don’t you try them?
I have been designing for over 30 years. Even if, by some fluke, it did only take me an hour to design a logo (with the proper research, it will take much longer), you are paying for my experience and professionalism, not the time it takes to push a mouse around.

Your website says you do coaching. Will you teach me to become a graphic designer?

No, colleges are the best place to do this. There are no shortcuts to becoming a designer. Learning to become a designer takes time and experience. College gives you the time and support to experiment and hone your skills. Being a graphic designer is a lot more than using a bit of software and making things look good.

So what is your coaching then?

I work with existing working creatives and marketers.

They might:

• Be freelance

• Own an agency

• Work within an agency

• Be an in-house creative in a non-creative business.

I support them on their creative journey making sure they can communicate to their teams/clients/management and achieve the most creatively from their working and home life. My personal goal is to ensure all creatives live a balanced, creative life and maintain their mental health.

Is graphic design easy, and can I do it?

As with all things, it’s not hard, you have to ask yourself how much you earn an hour and do you want to spend that time doing your own graphic design? Chances are you are earning quite a bit, so it is more cost-effective to outsource your graphic design to a specialist. I can rewire a plug socket, but I’m not an electrician, so the socket is probably best avoided after I touch it!

If you can’t find the answer to your question…