Changes in your business

Bowie sang, "Turn and face the strange, ch ch changes".

Do you remember a year or so ago when everyone was talking about pivoting? Pivot, Pivot!!

The word pivot drove me mad, but everyone had to adapt their businesses to survive; it was common sense.

Did you pivot? How did you tell people about the change in your business? Did you remember to realign your brand identity with your new direction?

In my design business, I usually get asked to redesign or refresh a brand identity when the company is about to go through some significant change, which is often around the three or seven-year mark in a business. A significant change can be: a change of direction (products/services), a change of management (MBO/Merger/Succession), or a change of location – I have worked with clients through all of these.

They are all really exciting places for a company to be. Realigning the brand identity and messaging to this new direction is the fastest way to tell your stakeholders that positive change is afoot.

A new or refreshed brand identity is reassuring to clients and staff and tells them that you are investing in the business and moving forward.

If you make significant changes in the business and the brand identity doesn't follow suit, it can open you up to the risk that your messaging is now confusing. Unclear marketing messaging is an unconscious red flag to most people; you may lose new business opportunities.

What significant changes have you made in your business? And have you reflected on that in the visual part of your brand?

Book a design chat so we can discuss how your business can move forward.