Time to rebrand?

There comes a time in every business when it is time to rebrand. 

A rebrand can be for many reasons:

• You designed your first logo, and it doesn't cut it anymore.

• The business has changed, and the logo no longer reflects the brand.

• There have been management changes, so the company vision has changed.

• It's time to get the business ready for sale, it is profitable, but the current brand identity will not attract the right buyers.

So many reasons and there are just a few!

None of them were: we need to look funkier, or a bit prettier, or we fancy a change - those are not the reasons for a logo change.

A rebrand isn't expensive; it is an investment and delivers the message to your customers, competitors and staff: we are doing well and investing in our business. 

I don't recommend anyone rebrand before the third year of trading or more often than every seven years; it has to be an exceptional reason to do it sooner, and that reason will be a great source of PR. 

Want to know if you REALLY do need that rebrand? I don't design for the sake of it or for the upsell; I'll be honest, so book a design chat.